In this post, I will review how we can analyze the Search Term reports to find profitable search terms, and how we can reorganize our campaign structure to reduce our costs.
Compared to Google’s well-polished Ad Words platform, Amazon’s paid search platform is like the smart slacker: the data and intelligence is in there, it just takes some coaxing to get it out.
The first step to finding the converting keywords is to pull the Search Term Report.
Amazon pay per click campaigns are some of the most cost-effective advertising platforms around.
For the Jungle Stix product, we are getting some conversions for as little as a dollar a click.