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The popular mobile instant messaging service Mxit is facing stiff competition from newer entrants to the South African market, the 2013 Social Media Landscape report from World Wide Worx and Fuseware has revealed.

Previously, even when Mxit’s numbers were compared to those of large social networks such as Facebook, it was the largest social service in South Africa.

In 2012 that picture changed, with Facebook growing to 9.4-million users and Mxit seeming to shrink to 7.4-million active users in South Africa.

To provide a basis of comparison, Mxit provided revised statistics for August 2012 using the new 30-day measuring period which showed 6.9-million active users as opposed to 9.5-million.

This means that while the initial assessment from World Wide Worx that Mxit’s active userbase shrunk might be inaccurate, the conclusion that Facebook has overtaken Mxit is not.

However, when just looking at instant messengers, Mxit remains the big fish in the pond. “Whats App is presently the most popular app in the Android, Apple, and Windows app stores, with Facebook in second place in the Android and Windows stores, while Instagram takes the Apple store runner-up slot,” World Wide Worx and Fuseware said in a press statement.

Unfortunately, statistics of Whats App’s South African userbase are not readily available.

When asked about the number of users in South Africa, Whats App said that they do not share user numbers in a specific country.

Last modified 16-Nov-2015 16:10