It was also able to lower its CPA for display campaigns by 7% in just one month.
Due to the number of dating websites Cupid Media runs, the company found itself with hundreds of Ad Words accounts and over 25,000 campaigns targeting multiple international markets in 20 different languages.
To further complicate matters, Cupid Media also ran mobile campaigns in separate mobile accounts in order to accurately measure and attribute spend in different markets.
The marketing managers at Cupid Media had a number of ideas on how they would improve the company's online advertising efforts, but felt they lacked the time to implement them across all campaigns and accounts.
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