Recently we’ve had some conversations with various manufacturers around consolidating their B2B and B2C e Commerce operations.
With a system that keeps your data updated, accurate, and easily accessible from one place, reporting is simple and does not require manually seeking information from other systems to determine stock levels, sales and profit reports, or to consolidate customer order history.
B2B & B2C retailers who use a central system that sits between all of their back-end and front-end operations are relieved from inefficient manual processes.
When a data feed is built, you are able to automate critical tasks to integrate sources of data associated with sending and receiving purchase orders, invoices and payments.
For some retailers, they are able to reduce steps in their order flow because they no longer have to convert orders into an ERP compatible format – instead the transaction is immediately pulled from the shopping cart, processed in one system, and communicated to the warehouse for fulfillment.
Because many of the features that are typical for a B2C site are now expected on B2B sites, B2B retailers must customize pricing, attributes, and buying options (buying in bulk/recurring purchases) on all of their online channels.