Dating for perants

An official announcement about Apple’s anticipated September i Phone event is expected sometime later this month, and a new detail has emerged that hints at when we might actually be getting our hands on the new i Phone 7 … While Apple has unveiled and released new i Phones in September since the i Phone 5 in 2012, prominent leaker Evleaks first surfaced the rumor that new i Phone models would hit stores on September 16 following a pre-order period starting on September 9.From there we speculate that Apple’s September event will likely be held on September 7, two days after Labor Day and two days before pre-orders.A new detail to consider comes in the form of a leaked AT&T retail schedule (below) detailing upcoming merchandising reset hours.

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This could suggest that advertising for pre-orders could be planned for September 9 as expected and new i Phone models could hit the floor on September 23, a week later than previously expected.

Put in historical context, both the September 16 and September 23 release dates are possible based on September 9 pre-orders.

In 2014, the i Phone 6 launched on September 19 after a September 12 pre-order (7 days); and in 2015, the i Phone 6s launched on September 25 after a September 12 pre-order (13 days) so either a one week or two week period between pre-orders and launch is possible.

Take both dates with a grain of salt, however, as Apple hasn’t yet officially announced its September event, and we’re told that AT&T regularly schedules these resets so it ultimately may not be indicative of anything i Phone-specific.

We are told, however, that store managers were informed that a ‘certain major phone’ will be released to the carrier on September 23, though that might have been speculation because that high level information doesn’t usually get disseminated so early.

Last modified 27-Jan-2015 10:41