The concept of using Apple products for adult content is hardly new.
And despite Apple's history of shutting down X-rated content on its platforms, Falstad sees his company's relationship with the tech giant as mutually beneficial.
"We believe Apple is happy to have us out here helping to promote Face Time.
Our customers have the ultimate satisfying experience so we're helping to convert tens of thousands of new Face Time users," he said.
The launch of Apple's i Pad 2 on Wednesday left a lot of consumers excited - perhaps none more than those in the adult entertainment industry.
That's because the new i Pad, like the latest version of the i Phone and i Touch before it, will feature Apple's signature video chat application Face Time, which has been adapted for X-rated use by a company called i P4Play.